Doves Group was established in 1883 as a funeral directing organisation in Durban initially named Doves Funeral Services. Doves Group emerged in 1959 when Homes Trust Funeral Services, through a series of acquisitions, acquired industry respected funeral directing companies such as Goodall & Williams, Doves, Doves & Adlam Reid and Jones & Rice. During the 70’s, Saffas (South African Federation of Funeral Assurance Societies) also became part of Homes Trust Funeral Services.
In 1989, the senior management team purchased the company from Metropolitan Life and changed its name to HT Group. HT Group established its own insurance company, HTG Life in 1993 (now known as Union Life). The name was subsequently changed to Doves Group in 2004. NIC acquired 100% shareholding in Doves Group through Brevity Trade 12 (now called 360 FSG).
Doves Group is one of the largest funeral directing companies in Southern Africa and a major role player in the progressive development of the funeral industry.
Doves Group was the founding member of the National Funeral Directors Association (NFDA) and is currently the member of South African Funeral Practitioner’s Association (SAFPA) and the Funeral Federation of South Africa (FFSA). Doves Group has influenced the present day structure of the funeral industry.